Company Branding Guide
Brand Name
The official name of the company is “Chillax Recovery.” In print and digital publications, the company may be referred to as, “Chillax Recovery” or “Chillax.”
Tagline/Slogan/Value Proposition
Chill the Pain and Recover Your Passion
Purpose
We provide innovative tools for healing and recovery so that our clients can live their best lives for themselves and their loved ones.
Vision
We want to see a world where people are not held back from being the best version of themselves.
Mission
To provide pain and chronic symptom relief for those suffering in the areas we serve.
Values
- If you don’t know it, don’t say it.
- If it’s not 100% clean, it’s not clean.
- A client is a real person, not a number.
- Create a comfortable, enjoyable environment
- Create a bond with employees and customers
Color Palette
The following colors constitue our official color palette. Other colors may be used to meet the needs of specific designs, but these colors should be considered first in order to reinforce our company branding. All attempts to match colors or find similar colors with using the exact code should be avoided.
HEX
#030F25
CMYK
92, 59, 0, 85
RGB
3, 15, 37
HEX
#03478C
CMYK
98, 49, 0, 45
RGB
3, 72, 140
HEX
#06C4EF
CMYK
97, 18, 0, 6
RGB
6, 196, 239
HEX
#8C031A
CMYK
0, 98, 81, 45
RGB
29, 52, 73
HEX
#FFFFFF
CMYK
0, 0, 0, 0
RGB
255, 255, 255
Color Usage
The main colors that should be used in any brand designs are #03478C and #06C4EF. #8c031A should be used as an accent color for any information that needs to stand out. It should be used for buttons as well. #030F25 should be used for text and in small areas of design when a dark background is needed.
Light Background Typography
Paragraph – Light
Font: Montserrat
Font Size: 16pt
Font-Color: #000000
Font-Weight: Regular
Font-Decorations: none
Heading 1 – Light
Font: Almarai
Font Size: 80px
Font-Color: #000000
Font-Weight: Bold
Font-Decorations: none
Heading 2 – Light
Font: Almarai
Font Size: 28pt
Font-Color: #000000
Font-Weight: Semi-Bold
Font-Decorations: none
Heading 3 – Light
Font: Montserrat
Font Size: 22pt
Font-Color: #000000
Font-Weight: Regular
Other: All Caps
Letter Spacing: 3 px
Heading 4 – Light
Font: Montserrat
Font Size: 18pt
Font-Color: #000000
Font-Weight: Regular
Other: All Caps
Letter Spacing: 3 px
Dark Background Typography
Paragraph – Dark
Font: Montserrat
Font Size: 16pt
Font-Color: #FFFFFF
Font-Weight: Regular
Font-Decorations: none
Heading 1 – Dark
Font: Almarai
Font Size: 80px
Font-Color: #FFFFFF
Font-Weight: Bold
Font-Decorations: none
Heading 2 – Dark
Font: Almarai
Font Size: 28pt
Font-Color: #FFFFFF
Font-Weight: Semi-Bold
Font-Decorations: none
Heading 3 – Light
Font: Montserrat
Font Size: 22pt
Font-Color: #FFFFFF
Font-Weight: Regular
Other: All Caps
Letter Spacing: 3 px
Heading 4 – Light
Font: Montserrat
Font Size: 18pt
Font-Color: #FFFFFF
Font-Weight: Regular
Other: All Caps
Letter Spacing: 3 px
Typography Color Selection
Use Dark Text
Use Light Text
Use Light Text
Use Light Text
Logo Usage
How to Use Our Logo
Use this version of the logo on dark backgrounds.
Use this version of the logo on light backgrounds.
How Not to Use Our Logo
Do not use this version of the logo on dark backgrounds.
Do not use this version of the logo on light backgrounds.
Font Files
The font files for all typography may be downloaded by clicking the button below.